December 2026 Business Strategy Framework Workshop 1.0
Friday, December 4, 2026 1:00 PM - Saturday, December 5, 2026 4:00 PM (EST)
Description
The AESA Business Strategy Framework is a powerful tool to help your leadership team assess new opportunities and evaluate existing services. The framework provides a consistent approach to strategic marketing or understanding what services your organization develops and why. The framework sets your team on the right path to discovering game-changing insights about the services they offer by focusing on three specific areas: how to create value, how to capture value, and how to deliver value. Questions are designed to encourage deeper thinking that will uncover previously unrecognized keys to success.
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Individuals: $1,600; Team of 3 or more: $1,300 per person.
Credit card payments will include a processing (convenience) fee, set and displayed by our payment platform, Growth Zone, at checkout.
6001 Destination Pkwy
Orlando, FL 32819 United States
The workshop will be held immediately following the 2026 AESA Annual Conference on Friday and Saturday, December 4-5, 2026, at the Hilton Orlando, 6001 Destination Parkway, Orlando, FL. The workshop will run from 1 pm to 4:30 pm on December 4 and 8:30 am to 4 pm on December 5.